How do spotify and other big banner apps display customized content on the wall post

How do spotify and other big banner apps display customized content on the
wall post

References

Reference NO 1

http://stackoverflow.com/questions/15193705/how-do-spotify-and-other-big-banner-apps-display-customized-content-on-the-wall

Reference NO 2

http://www.insidefacebook.com/2011/09/23/how-to-use-facebook-timeline-profile/

Reference NO 3

http://blog.fanrx.com/

Reference NO 4

https://play.google.com/store/apps/details?id=com.cewan.spotify&hl=en

Reference NO 5

http://www.location3.com/facebook-timeline/

Reference NO 6

http://diymusician.cdbaby.com/2011/05/how-to-sell-your-music-on-your-artistband-facebook-page/

Reference NO 7

http://digiday.com/publishers/what-is-native-advertising/

Reference NO 8

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