References
Reference NO 1
http://conversionxl.com/how-to-use-personalized-content-and-behavioral-targeting-for-improved-conversions/
Reference NO 2
http://en.wikipedia.org/wiki/Personalization
Reference NO 3
http://blog.hubspot.com/blog/tabid/6307/bid/33971/9-Undeniable-Advantages-of-Using-Personalized-Content-in-Your-Marketing.aspx
Reference NO 4
http://contentmarketinginstitute.com/2012/10/the-static-website-is-dead-long-live-personalized-content/
Reference NO 5
http://mashable.com/2011/06/20/trapit/
Reference NO 6
http://www.demandbase.com/what-we-do-and-why/personalized-content/
Reference NO 7
#EANF#
Reference NO 8
http://publib.boulder.ibm.com/infocenter/wpexpdoc/v6r1/topic/com.ibm.wp.exp.doc_v6101/pzn/pzn_intro.html
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